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Indore (M.P), India
Every day 11am to 7pm
In the vibrant heart of Indore, where the rhythm of fashion collides with the beat of music, there emerges a brand that defies convention, challenges norms, and stands for something more than just style. Skream, born in 2021, is not merely another streetwear label; it is a movement, a beacon of sustainability, and a voice for social change.
Harshad, a musician, and Aanchal, a fashion designer, fuel their creative vision with a shared passion for both fashion and music. Their journey starts in a small studio apartment, where late-night jam sessions blend seamlessly with brainstorming sessions on sustainable fashion. Together, they are determined to disrupt the fast fashion industry's exploitative practices and environmental degradation by establishing a brand built on ethics, quality, and sustainability.
Skream isn't just about making clothes; it's about making a statement. Every design, every stitch, and every fabric choice is a conscious decision, reflecting their commitment to the planet and its people. From organic cotton to recycled polyester, they meticulously source materials that minimize harm to the environment and uphold fair labor practices.
Their product range spans from oversized t-shirts that exude urban chic to joggers and jackets that seamlessly blend comfort with style. Graphic printed tees adorn their shelves, while oversized hoodies and sweatshirts invite cozy rebellion. Accessories abound, from rings and chains to Y2K-inspired trinkets that add a touch of nostalgia to any ensemble.
But Skream is more than just a clothing brand; it is a platform for change. Harshad and Aanchal use their influence to shine a light on social issues, partnering with NGOs and activists to raise awareness and support causes close to their hearts. Whether it's promoting gender equality, fighting against child labor, or advocating for LGBTQ+ rights, Skream is there, amplifying voices and driving meaningful action.
As the brand grows, so does its impact. Skream's flagship store in Indore becomes a hub for like-minded individuals, a community united by their passion for fashion with a purpose. It's not just a place to shop; it's a space for dialogue, creativity, and inspiration. Local artists showcase their work on the walls, while workshops and events spark conversations about sustainability, activism, and the future of fashion.
Through their online platform, Skream connects with customers from every corner of the globe, spreading their message of conscious consumption and social responsibility. From New York to Tokyo, people embrace Skream not just for its style but for its values, proudly wearing their clothes as a badge of honor.
With each collection, Skream pushes the boundaries of what streetwear can be, blending urban aesthetics with timeless elegance and a hint of rebellion. Their designs are bold, edgy, and unapologetically unique, reflecting the spirit of the brand and the individuals who wear them.
But perhaps Skream's greatest legacy is its impact on the industry itself. As other brands take notice of their success, they begin to rethink their own practices, adopting more sustainable and ethical approaches to production. Skream has set a new standard for fashion, proving that profitability and principles can coexist, and that style can be a force for good in the world.
As Harshad and Aanchal look back on their journey, they can't help but feel a sense of pride in how far they've come. From humble beginnings to global recognition, Skream has defied the odds and proven that change is possible, one stitch at a time.
But their work is far from over. With each new collection, each new collaboration, they continue to push the boundaries of fashion and activism, inspiring others to join the movement and make a difference in their own way. For Harshad and Aanchal, Skream is more than just a brand; it is a mission, a passion, and a commitment to creating a better world for future generations.
And as they look towards the future, they know that the journey is just beginning. With determination in their hearts and creativity in their souls, they will continue to dream, to innovate, and to Skream for a better tomorrow.
